Social Ads Agency

For all social platforms, one agency only: KLH.

The best friend of search

Positioned between awareness and performance, Social Ads have become a must-have in any media mix. They help build brand image while generating leads or driving sales. Powered by AI, they ensure the reach of your communications, precisely aligned with your targeting and objectives — whether it's brand awareness, revenue growth, or customer loyalty.

Why work with a Social Ads agency?

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Reach and Precise Targeting

Social advertising allows you to reach a broad audience while offering advanced targeting options based on demographics, interests, and behaviors. Powered by AI, Social Ads help you reach the right people at the right time, improving campaign effectiveness and precision.

Engagement and Interaction

Social media provides an interactive environment where users can like, comment, share, and engage with ads. Current trends like UGC (User-Generated Content) and authenticity encourage audience interaction, strengthening brand awareness and helping build long-term relationships with potential customers.

Measurement and Optimization

Social platforms offer robust tracking and analytics tools to measure ad performance in real time. These valuable data points feed the algorithms, helping to understand what works, uncover optimization opportunities, and make informed decisions to maximize return on ad spend (ROAS).

Complementary to Search (SEA)

Often seen as an alternative to Google Ads, social advertising is actually a powerful complement. With a wide range of platforms—each suited to specific goals—Social Ads enhance your acquisition strategy: broad reach and retargeting with Meta, precise B2B targeting with LinkedIn, creativity and authenticity with TikTok, …and more.

Our Social Ads Expertise

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Certifications Held by Our Social Ads Experts

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Tik Tok for business

LH's Social Ads team strengthens its expertise on TikTok every year. Our consultants know the platform and develop tailor-made strategies.

Meta certified media buying professional

Our experts in the social ads department are Meta certified, demonstrating their level of expertise on this platform, which includes Instagram and Facebook.

LinkedIn Ads marketing strategy certification

Every year, we run numerous LinkedIn Ads campaigns to increase both the volume and quality of our clients' leads.

As a client of KLH, at Mail In Black, we are satisfied with the results achieved in B2B lead generation, particularly through their lead qualification mechanisms prior to delivery. Their skilled team has demonstrated a strong understanding of our industry and challenges, implementing effective strategies. KLH has proven to be a reliable partner for our business.

Adrien Flury-Hérard

Acquisition Manager

Appropriate Social Ads strategies for each objective.

Clearly identify the objectives to maximize the effectiveness of your Social Ads campaigns.

Awareness
& Reach

Social media has become a daily media touchpoint, offering unique opportunities to boost brand awareness — especially through video content.To achieve this, create high-quality, engaging content, leverage targeted video ads, and collaborate with relevant influencers. Optimize your descriptions, plan for silent viewing (think subtitles and motion design), and actively engage with your audience by responding to comments.These strategies will help you reach a wider audience, increase your video reach, and strengthen your brand awareness.

Engagement
& Community

To boost engagement and build a strong community around your brand, platforms like Facebook, Instagram, and Twitter offer powerful tools to interact with your audience — from replying to comments and hosting contests or discussions, to sharing compelling content.Each platform has its own language and way of connecting with users. For example, TikTok encourages brands to create content specifically tailored to its ecosystem in order to achieve the best performance.

Lead Generation

LinkedIn and Meta (which includes Facebook, Instagram, and WhatsApp) are powerful platforms for capturing qualified leads.LinkedIn is especially effective for B2B targeting and professional lead generation. Facebook, on the other hand, offers advanced ad features such as Lead Ads, which allow you to collect valuable prospect information directly within the platform.

Social shopping

For a more e-commerce–focused approach, platforms like Instagram, Pinterest, and TikTok are especially well-suited. They offer built-in shopping features such as online storefronts and product carousels, allowing users to purchase directly from your content.These platforms also enable retargeting campaigns, letting you reach users who have already shown interest in your products or services. This helps optimize conversions and maximize sales by reminding users of items they’ve viewed or added to their cart.Leverage these features to fully tap into the sales potential of social media.

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