Media Agency: There's More to Life Than Google, Amazon, and Meta
Why Work with a Media Agency?
Our Media Expertise
The Convergence of Offline and Online Media
At KLH, this convergence is at the heart of our strategic approach.
We place great importance on seamlessly integrating offline and online channels, using programmatic tools and embracing data-sharing initiatives across the industry.
These advancements now allow us to build cross-media media plans based on deterministic logic — enabling us to orchestrate touchpoints across the full funnel with precision.
In the midst of this shifting media landscape, we are committed to quantifying the impact of all our actions:
– In-store sales uplift
– Store visits
– Online conversions
– Brand awareness at various levels, and more
Within our media department, our range of services is broad and flexible, offering diverse strategic approaches tailored to each client's goals.
TV and the New Era of Television: Replay, Addressable TV, Connected TV & More
There’s no denying the power of TV in France, with an average daily viewing time of 3h19 in 2023.
But today, we must view TV as a device, where consumption is increasingly fragmented — and access to advertising within these environments has fundamentally evolved.
Replay has reshaped the viewing timeline of traditional linear TV.
Addressable TV has turned linear broadcasting into personalized, targeted experiences.
SVOD platforms are capturing significant viewer attention and screen time.
In short, the TV revolution is well underway, and adapting your media planning to this evolving landscape is both a challenge and a strategic necessity.
OOH Advertising: A Mass Medium Going Digital with DOOH and pDOOH
Traditional billboard advertising — the classic “printed poster” — is gradually being replaced by its digital counterpart: DOOH screens. While a full transition to digital is still underway, most major players have already embraced the shift. Today, OOH and DOOH are inseparable in any modern media strategy.
The arrival of programmatic DOOH (pDOOH) opens the door to highly tactical and customizable campaigns. Advertisers can now access most publisher networks through programmatic buying platforms — purchasing screen time panel by panel, at specific hours, based on panel-specific data (e.g., certain screens show stronger affinity scores for parents with children — just one of many possible use cases).
Traditional Radio & the New Audio Landscape
Like many traditional media, radio is undergoing a major transformation, along with the broader shift in how audio is consumed.
We’re not only referring to traditional broadcast radio, but also its digital extensions: live listening via websites and apps, catch-up content, music streaming, podcasts, and more.
Audio consumption has diversified — and so have the opportunities for brands to connect with listeners across formats and platforms.
Special Media Operations with Strategic Partners
When it comes to content-driven campaigns, partnering with trusted media outlets is often a highly effective approach — offering both editorial credibility and ready-made audiences.
At KLH, we design and execute comprehensive media ecosystems — spanning both digital and offline — to reach your target audiences and deliver your messages with the backing of respected media brands.
"It’s always more powerful when others whisper good things about you, rather than shouting them yourself."
The Display Universe & Performance-Driven Levers
Whether via direct deals or programmatic, this branch of our agency addresses the full range of topics critical to high-quality campaign delivery:
– the end of third-party cookies and its impact on targeting
– contextual ad placement
– data quality and segmentation methodologies
– financial data transparency
Our goal: to deliver tracked and qualified performance for our clients — through a broad mix of activation levers.
We work across multiple channels: emailing, display, native advertising, affiliation, online video, and more. Each lever is designed to drive online and in-store performance, aligned with clear, results-oriented KPIs:
– in-store traffic and sales impact
– online purchases
– B2B and B2C lead generation
– high-quality B2B project leads (pre-qualified via detailed targeting questions before delivery to the client)
All these strategies are managed either through direct partnerships with publishers and media, or via programmatic buying, with full transparency — a non-negotiable in today’s advertiser–publisher relationships.
Media in Numbers

As a client of KLH, at Mail In Black, we are satisfied with the results achieved in B2B lead generation, particularly through their lead qualification mechanisms prior to delivery. Their skilled team has demonstrated a strong understanding of our industry and challenges, implementing effective strategies. KLH has proven to be a reliable partner for our business.
What kind of client support does our agency provide?
THE brief
Strategic
Planning
Tracking & KPIS
Activation, Optimization, Measurement & Reporting
Billing Management
Want to discuss your challenges and how we can help?
Our Tools for Managing Your Media Campaigns

Agency Ad Server : Google Campaign Manager (DCM)

OOH Planning & Buying: L’UàG

Competitive Benchmarking & Investment Tracking: KANTAR

Legal Approval for Creative Assets: ARPP

TV / Replay / TVS Asset Delivery: Adstream

Audience & Consumer Insights: TGI
Let’s talk about your project
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