SEA Agency

SEA Agency - Google Ads

Take advantage of intent-driven targets to accelerate performance

SEA is the most ROI-driven channel in digital marketing and often ensures a very attractive profitability. Make sure you are present at every search made by your potential clients on Google, Microsoft, and Amazon. It is crucial to be present from the research phase of the user all the way to the final purchase.

The 5 Pillars of SEA for Success

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AI

Leverage generative AI and performance-based bidding strategies

Asset

Impactful copy and attractive visuals

Structure

A segmented structure by category and performance level

Audiences

Target precisely by keywords and affinities

Data

Track, test, analyze, and scale the most effective

Our SEA Expertise

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The Certifications of Our SEA Agency Experts

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Amazon Ads Partner

A complete mastery of the world’s leading online sales platform is what you’ll find at KLH Agency. Our consultants work to make your products visible on one of the most popular platforms in the world.

Microsoft partner

Our consultants know the Microsoft platform inside and out, managing their clients' campaigns to deliver ever-increasing conversions.

Google Partner

KLH is a Google Ads/AdWords agency, accredited as a "Google Partner" agency. We have direct and privileged access to the latest updates in ad formats and the testing of new ad platforms.

A collaboration spanning several years and multiple professional experiences with KLH. The agency adapts to each client's needs and the objectives of every campaign, challenging the status quo and proposing relevant strategies. The KLH experts are responsive and available—true partners in achieving our marketing goals!

Marie-Anne Bastide

Communication & Marketing Manager

The Process of Support from Our SEA Agency

A rigorous process to achieve your goals and accelerate performance.

step 1
Brief & objective

Prise de brief. Compréhension de la cible, du secteur d’activité. Budget global associé pour la mission. Définition des objectifs de campagnes : E-commerce, leads, notoriété, drive-to-store. Sélection des KPI associés pour la mesure : ROI, CPA, CPC, CPM…

step 2
Strategy

Proportionality between conquest and defensive strategies. Selection of the best levers based on the associated objectives: Text Ads, Shopping, Video, Local, Display… Bidding strategy to implement based on the defined target KPIs.

step 3
TRACKING & SET UP

Tracking Plan and Implementation of GDPR-Compliant Tracking with Micro and Macro Conversion TrackingBuilding the campaign structure and sending the editorial matrix.

step 4
ITERATION

Multivariate test and learn phase between campaigns, keywords, ads, audiences, and bidding strategies. Scaling the most effective approach and implementing a ROI-driven bidding strategy: Target CPA and Target ROAS.

step 5
ACCeLeRATION

Budget acceleration on the segments that perform best. Managing campaigns based on ROI and CPA. Growing revenue or leads while maintaining strong profitability.

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